Link Text/Anchor Text
Link Text/Anchor text refers to the text around which the hyperlink is placed. For example:
[a href="http://www.seosuperstars.blogspot.com/"]Link Text/Anchor Text[/a]
Bot/Spider
Bot is short for robot. Refers to a program created by the owners of a search engine that crawls the web. Spiders/bots differ in function, from producing e-mail addresses for spammers to cataloguing web pages for search engines.
Cloaking
Cloaking refers to the practice of showing a different page to a human visitor and a different page to a search engine spider. This practice is misused by spammers to stuff keywords. Cloaking violates the Terms of Service for the majority of search engines and may even get your site banned.
Conversion
Conversion relates to traffic that follows through on the goal of the site (such as purchases made on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to moderate the efficiency and return on investment (and ROI) of pay per click (PPC) and other marketing operations.
Back Link
A link on another webpage which points to the to another webpage, also known as an inbound link.
CPC
Means Cost Per Click. Used to measure the amount agreed to by the PPC campaigner and search engine when bidding for keywords.
CTA
Stands for Content Targeted Advertising. It refers to the placement of PPC ads relevant to the landing pages of a link.
CTR
Abbreviation for Click Through Rate. It is a ratio of clicks per impressions in a PPC campaign.
Doorway Page
Same as67 a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key-phrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
FFA
Abbreviation for Free For All. FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.
Gateway Page
Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
IBL
Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.
Keyword/Keyphrase
Keywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and keyphrases so that they rank highly in the results returned for search queries.
Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.
Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Mirror
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.
PFI
Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings.
Portal
Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.
PPC
Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.
PR
Abbreviation for PageRank - Google's trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.
Robots.txt
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
SEM
Abbreviation for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)
SEO
Abbreviation for Search Engine Optimization. SEO covers the process of
making web pages spider friendly (so search engines can read them)
making web pages relevant to desired keyphrases
SERP
Abbreviation for Search Engine Results Page/Positioning. This refers to the organic (excluding paid listings) search results for a given query.
Spam
In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning.
Spamdexing
Spamdexing was describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Spider
Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Spider Trap
A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.
White hat
An ethical SEO method that follows search engine TOS.
Grey hat
An SEO using both methods.
Link building
A method of creating back-links to your own website.
Stop Word
Stop words are words that are ignored by search engines when indexing web pages and processing search queries. Common words such as "the".
Black hat
This is Unethical SEO. Search Engine Optimization techniques that defy search engine TOS.
I hope you found these helpful. There was no body there to help me understand the meaning of the majority of these words, I had to learn what they meant the hard way.
Showing posts with label on page seo. Show all posts
Showing posts with label on page seo. Show all posts
Tuesday, 11 December 2007
Thursday, 6 December 2007
10 Press Release Writing Tips
1. First sentences need to grab the readers' attention and make them want to read the news story to the end.
2. Content within the first paragraph should be aimed at your target audience and should be interesting.
3. Get two (2) or three (3) second opinions on your press release by people in a similar industry.
4. Ensure content is written well and proof read for any mistakes that could make it seem un-professional.
5. Language must be kept simple so that everyone reading it understands it fully.
6.Don't make things up, state facts only.
7. Provide the reader with as many options to contact you with as possible, email phone, fax.....
8. Ensure you there are relevant links in the article to take the reader to your website where they can learn more about what you're writing about.
9. Ensure that all necessary and newsworthy information is included so that if journalists wanted to use your article for their press release so that they would not feel let down.
10. Start the press release with text which grabs the readers attention, thenyour main news and then speak about wherethe article came from and who is responsible for it, ie "YOU/YOUR SITE".
2. Content within the first paragraph should be aimed at your target audience and should be interesting.
3. Get two (2) or three (3) second opinions on your press release by people in a similar industry.
4. Ensure content is written well and proof read for any mistakes that could make it seem un-professional.
5. Language must be kept simple so that everyone reading it understands it fully.
6.Don't make things up, state facts only.
7. Provide the reader with as many options to contact you with as possible, email phone, fax.....
8. Ensure you there are relevant links in the article to take the reader to your website where they can learn more about what you're writing about.
9. Ensure that all necessary and newsworthy information is included so that if journalists wanted to use your article for their press release so that they would not feel let down.
10. Start the press release with text which grabs the readers attention, thenyour main news and then speak about wherethe article came from and who is responsible for it, ie "YOU/YOUR SITE".
Thursday, 18 October 2007
3 simple steps on Optimizing your site for Search Engines
By following the 3 quick steps below you will ensure that you have given your websites the best possible start in the World Wide Web.
If you are going to start search engine optimization on your website you can follow these methods to start and do SEO the right way. These method will help you get ranked top in Google.
Step 1
Beging by researching your target Keyphrases and keywords. Choose about 5 keywords to begin with. Your keywords are more worth targeting if the recieve more than 2,000,000 search terms in the Google Search Engine, and recieve approximately 500-700 searches a month, if not more. As you get more experienced in the art of Search Engine Optimization you begin to incorporate new keywords/key-phrases, but for now just stick to 5.
Now, out of the 5 target key-phrases, select one to be your primary keyword.
Step 2
Build your site, and ensure you includ your meta tags, mainly the Description and Keywords meta tags. Now include an article, in addition to the main content on the Home page.
If you have terms and conditions, a disclaimer, or other similar types of links, add the no-follow attribute to these anchors.
Include your primary Keyword at the bottom of your page below the footer are, preferably to the right of the Copyright information.
At this stage it will not be advisable to put links on to other sites from your site.
Although on the page SEO does have its place in optimizing for the seach engines, off-the page SEO is far more important when it comes down to keyword rankings, and can achieved fairly instantaneously, therefor lets just concentrate on the off the page Search Engine Optimization for now.
Step 3
Proceed to obtain as many one-way links as possible to your site from other websites. This is a major strategy of off the page optimization and this is what help you climb up the natural search engine listings.
If you want to do link exchanges, fine, just make sure that they are relevant to your site. But one way links from Directories, Press Releases, and Article Directories, will be more weighty and mean more to Google as these links do not require you to return a link back to them.
Use your chosen keywords in the text for the anchors, and do not keep using the same keyword in every anchor, vary them evenly throughout the course of of your SEO campaign. Do not use same the same keyword all the time. Vary them as much as possible.
The more links you have pointing to your site, the better, and yhe higher you will rank for your targeted keywords. It's a full time job and can get quite laborious and technical at times, especially when you start optimizing for more than 5 keywords, which is why many people choose to take on services offered by On-line marketing companies such as Summit Media.
Your SEO campaign should be a steady one. We're hoping to gain roughly an equal number of back-links everyday. The more links the better. If you can get yourself 15-20 links a month for each keyword, trust me, you're doing great. Otherwise look into hiring a firm who specialize in this sort of game, some one like Summit Media.
Now that you understand the art of link-building, to a certain degree, you can look into the on the page SEO, add a blog, update it regularly with fresh content . Fresh content is adored by the search engines. Don't forget to include a sitemap on your site, the searc engines love looking through these too, and submit it to Google site maps.Create a sitemap on your site and put only the most important pages on it.
Remember, Search Engine Optimization is both on the page and off the page stuff that needs to be done. Neverthe less, Off-the page is far more important than On-the page.
If you are going to start search engine optimization on your website you can follow these methods to start and do SEO the right way. These method will help you get ranked top in Google.
Step 1
Beging by researching your target Keyphrases and keywords. Choose about 5 keywords to begin with. Your keywords are more worth targeting if the recieve more than 2,000,000 search terms in the Google Search Engine, and recieve approximately 500-700 searches a month, if not more. As you get more experienced in the art of Search Engine Optimization you begin to incorporate new keywords/key-phrases, but for now just stick to 5.
Now, out of the 5 target key-phrases, select one to be your primary keyword.
Step 2
Build your site, and ensure you includ your meta tags, mainly the Description and Keywords meta tags. Now include an article, in addition to the main content on the Home page.
If you have terms and conditions, a disclaimer, or other similar types of links, add the no-follow attribute to these anchors.
Include your primary Keyword at the bottom of your page below the footer are, preferably to the right of the Copyright information.
At this stage it will not be advisable to put links on to other sites from your site.
Although on the page SEO does have its place in optimizing for the seach engines, off-the page SEO is far more important when it comes down to keyword rankings, and can achieved fairly instantaneously, therefor lets just concentrate on the off the page Search Engine Optimization for now.
Step 3
Proceed to obtain as many one-way links as possible to your site from other websites. This is a major strategy of off the page optimization and this is what help you climb up the natural search engine listings.
If you want to do link exchanges, fine, just make sure that they are relevant to your site. But one way links from Directories, Press Releases, and Article Directories, will be more weighty and mean more to Google as these links do not require you to return a link back to them.
Use your chosen keywords in the text for the anchors, and do not keep using the same keyword in every anchor, vary them evenly throughout the course of of your SEO campaign. Do not use same the same keyword all the time. Vary them as much as possible.
The more links you have pointing to your site, the better, and yhe higher you will rank for your targeted keywords. It's a full time job and can get quite laborious and technical at times, especially when you start optimizing for more than 5 keywords, which is why many people choose to take on services offered by On-line marketing companies such as Summit Media.
Your SEO campaign should be a steady one. We're hoping to gain roughly an equal number of back-links everyday. The more links the better. If you can get yourself 15-20 links a month for each keyword, trust me, you're doing great. Otherwise look into hiring a firm who specialize in this sort of game, some one like Summit Media.
Now that you understand the art of link-building, to a certain degree, you can look into the on the page SEO, add a blog, update it regularly with fresh content . Fresh content is adored by the search engines. Don't forget to include a sitemap on your site, the searc engines love looking through these too, and submit it to Google site maps.Create a sitemap on your site and put only the most important pages on it.
Remember, Search Engine Optimization is both on the page and off the page stuff that needs to be done. Neverthe less, Off-the page is far more important than On-the page.
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