Wednesday, 31 October 2007

Tips on How to Select the Right Keywords

Has your site been indexed by the search engines? I know it’s not easy to get your site indexed, so I’m going to give you a few little tips which will help the search engines give your site some relevance.

An important element of getting your site indexed by the search engines is to have the right keywords, and many people have no idea of how to select the right keywords, so here’s a tip on how t choose the right keywords.

To start with, log onto What you’ll see is a tool in which you type in a keyword, and it will give you the figure of how many searches were made for that word.

Select “Advertiser Center” at the top of the page on the right hand side.
Then, near the top of the page, select “Tools”.
Next, in the new page that pops up, select “Term Selection Tool”
Now, in the search box that appears, enter a Keyword or Key-phrase that you think that your target audience might use when searching for your product/service, and click on “Enter”.

You will now see a list related search terms, with the number of searches made in a 1 month time frame.

It might just be that you’ve chose a good keyword, or it may be that there are a better choice of keywords that you’ve come across.
Select the Keywords you wish to target, and now analyze the web-page which is offering the service or product. Ensure that your chosen keywords are present in the various Headings tags, and in the main content. This will ensure that the Google Spiders index your web-pages and show them on the search results pages when someone makes a relevant search query.

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