Friday, 21 December 2007

10 Tips for Writing Effective Press Releases

Ten Tips for Writing Press Releases which are effective from SEO Superstars

1. Remember that you’re trying to grab the reader’s attention and you want them to read the whole story.
2. Aim your content within the first paragraph at your target audience.
3. Get two or three different opinions on your press release, get some feedback off of other team members.
4. Ensure your content is written well and proof read it before posting it.
5. Don’t use confusing words; keep things simple and easy to understand.
6. Only state true facts and stay away from talking nonsense.
7. Make plenty of contact options available to the reader i.e. email, phone, fax and so on.
8. Ensure there applicable hyperlinks in your news article, this will take the reader to your site where it will be possible for them to learn more about the product or services you offer.
9. Make certain that if a reporter/journalist was to use your press release to produce an article that all essential and interesting information is present.
10. Start the press release with the most interesting piece of the article, after this, add the major news item, and then finally speak of the Organization that brings the story to the readers.

Tuesday, 11 December 2007

Most Commonly Used SEO Terms

Link Text/Anchor Text
Link Text/Anchor text refers to the text around which the hyperlink is placed. For example:

[a href=""]Link Text/Anchor Text[/a]

Bot is short for robot. Refers to a program created by the owners of a search engine that crawls the web. Spiders/bots differ in function, from producing e-mail addresses for spammers to cataloguing web pages for search engines.

Cloaking refers to the practice of showing a different page to a human visitor and a different page to a search engine spider. This practice is misused by spammers to stuff keywords. Cloaking violates the Terms of Service for the majority of search engines and may even get your site banned.

Conversion relates to traffic that follows through on the goal of the site (such as purchases made on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to moderate the efficiency and return on investment (and ROI) of pay per click (PPC) and other marketing operations.

Back Link
A link on another webpage which points to the to another webpage, also known as an inbound link.

Means Cost Per Click. Used to measure the amount agreed to by the PPC campaigner and search engine when bidding for keywords.

Stands for Content Targeted Advertising. It refers to the placement of PPC ads relevant to the landing pages of a link.

Abbreviation for Click Through Rate. It is a ratio of clicks per impressions in a PPC campaign.

Doorway Page
Same as67 a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key-phrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Abbreviation for Free For All. FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.

Gateway Page
Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.

Keywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and keyphrases so that they rank highly in the results returned for search queries.

Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.

Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings.

Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.

Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.

Abbreviation for PageRank - Google's trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.

Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

Abbreviation for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)

Abbreviation for Search Engine Optimization. SEO covers the process of
making web pages spider friendly (so search engines can read them)
making web pages relevant to desired keyphrases

Abbreviation for Search Engine Results Page/Positioning. This refers to the organic (excluding paid listings) search results for a given query.

In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning.

Spamdexing was describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Spider Trap
A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.

White hat
An ethical SEO method that follows search engine TOS.

Grey hat
An SEO using both methods.

Link building
A method of creating back-links to your own website.

Stop Word
Stop words are words that are ignored by search engines when indexing web pages and processing search queries. Common words such as "the".

Black hat
This is Unethical SEO. Search Engine Optimization techniques that defy search engine TOS.

I hope you found these helpful. There was no body there to help me understand the meaning of the majority of these words, I had to learn what they meant the hard way.

Thursday, 6 December 2007

10 Press Release Writing Tips

1. First sentences need to grab the readers' attention and make them want to read the news story to the end.
2. Content within the first paragraph should be aimed at your target audience and should be interesting.
3. Get two (2) or three (3) second opinions on your press release by people in a similar industry.
4. Ensure content is written well and proof read for any mistakes that could make it seem un-professional.
5. Language must be kept simple so that everyone reading it understands it fully.
6.Don't make things up, state facts only.
7. Provide the reader with as many options to contact you with as possible, email phone, fax.....
8. Ensure you there are relevant links in the article to take the reader to your website where they can learn more about what you're writing about.
9. Ensure that all necessary and newsworthy information is included so that if journalists wanted to use your article for their press release so that they would not feel let down.
10. Start the press release with text which grabs the readers attention, thenyour main news and then speak about wherethe article came from and who is responsible for it, ie "YOU/YOUR SITE".

Wednesday, 7 November 2007

3 HTML Tags To Remember

The Title Tag

The Title Tag is the first most essential bit of information you should provide for the Google-bots. When the Google-bots read the title tag they take it to be relevant to the topic, and content within the web-page.
A lot of webmasters simply don’t understand the importance of having a Title Tag which is relevant to its content, and just forget to put one in.
In some cases, people will put the title tags in the wrong part of they’re code, halfway down the page. The Title Tag should be the first tag placed in the head section of the code, in it you should put your most important keywords consisting of between 40 and 60 characters, which includes spaces too.

The Description Tag

The Description Tag which looks like this: META NAME=”description” content=”This is where the description of your page goes”.
This is important because the Google-Bots take this to be the description of the page it belongs to, and quite often will display the information in this tag on the search results when someone enters a search query using the keywords which match those words in the description tag.
Many people do what they did with the title tag, put it half way down the code, or just make it completely irrelevant. The Description Tag should be the next tag under the Title Tag in the head/head section of the code, and keep in mind that the content of the Description Tag should be no more than 250 characters, which includes spaces too.

The Keywords Tag

The Keywords Tag which looks like this: META NAME=”keywords” content=”This is where your keywords go”,can still play a role in some search engines, although it is widely believed that Google doesn’t rate it any more. Never the less, by using the Keyword Tag you will not lose any thing, you can only gain, so include it in all your pages. There are still some search engines that use will use the content of the Keywords Tag to determine the content of a web-page.
The Keywords Tag should contain no more than 10-12 keywords, separate all keywords with a comma and a space, ensure that you use those keywords which are present in the content of the page too, do not repeat your key-words, always use lowercase lettering in the Keywords Tag, and make sure that all Keywords Tags are relevant to each page.

Wednesday, 31 October 2007

Tips on How to Select the Right Keywords

Has your site been indexed by the search engines? I know it’s not easy to get your site indexed, so I’m going to give you a few little tips which will help the search engines give your site some relevance.

An important element of getting your site indexed by the search engines is to have the right keywords, and many people have no idea of how to select the right keywords, so here’s a tip on how t choose the right keywords.

To start with, log onto What you’ll see is a tool in which you type in a keyword, and it will give you the figure of how many searches were made for that word.

Select “Advertiser Center” at the top of the page on the right hand side.
Then, near the top of the page, select “Tools”.
Next, in the new page that pops up, select “Term Selection Tool”
Now, in the search box that appears, enter a Keyword or Key-phrase that you think that your target audience might use when searching for your product/service, and click on “Enter”.

You will now see a list related search terms, with the number of searches made in a 1 month time frame.

It might just be that you’ve chose a good keyword, or it may be that there are a better choice of keywords that you’ve come across.
Select the Keywords you wish to target, and now analyze the web-page which is offering the service or product. Ensure that your chosen keywords are present in the various Headings tags, and in the main content. This will ensure that the Google Spiders index your web-pages and show them on the search results pages when someone makes a relevant search query.

Thursday, 18 October 2007

3 simple steps on Optimizing your site for Search Engines

By following the 3 quick steps below you will ensure that you have given your websites the best possible start in the World Wide Web.
If you are going to start search engine optimization on your website you can follow these methods to start and do SEO the right way. These method will help you get ranked top in Google.

Step 1

Beging by researching your target Keyphrases and keywords. Choose about 5 keywords to begin with. Your keywords are more worth targeting if the recieve more than 2,000,000 search terms in the Google Search Engine, and recieve approximately 500-700 searches a month, if not more. As you get more experienced in the art of Search Engine Optimization you begin to incorporate new keywords/key-phrases, but for now just stick to 5.
Now, out of the 5 target key-phrases, select one to be your primary keyword.

Step 2

Build your site, and ensure you includ your meta tags, mainly the Description and Keywords meta tags. Now include an article, in addition to the main content on the Home page.
If you have terms and conditions, a disclaimer, or other similar types of links, add the no-follow attribute to these anchors.
Include your primary Keyword at the bottom of your page below the footer are, preferably to the right of the Copyright information.

At this stage it will not be advisable to put links on to other sites from your site.
Although on the page SEO does have its place in optimizing for the seach engines, off-the page SEO is far more important when it comes down to keyword rankings, and can achieved fairly instantaneously, therefor lets just concentrate on the off the page Search Engine Optimization for now.

Step 3

Proceed to obtain as many one-way links as possible to your site from other websites. This is a major strategy of off the page optimization and this is what help you climb up the natural search engine listings.

If you want to do link exchanges, fine, just make sure that they are relevant to your site. But one way links from Directories, Press Releases, and Article Directories, will be more weighty and mean more to Google as these links do not require you to return a link back to them.
Use your chosen keywords in the text for the anchors, and do not keep using the same keyword in every anchor, vary them evenly throughout the course of of your SEO campaign. Do not use same the same keyword all the time. Vary them as much as possible.

The more links you have pointing to your site, the better, and yhe higher you will rank for your targeted keywords. It's a full time job and can get quite laborious and technical at times, especially when you start optimizing for more than 5 keywords, which is why many people choose to take on services offered by On-line marketing companies such as Summit Media.

Your SEO campaign should be a steady one. We're hoping to gain roughly an equal number of back-links everyday. The more links the better. If you can get yourself 15-20 links a month for each keyword, trust me, you're doing great. Otherwise look into hiring a firm who specialize in this sort of game, some one like Summit Media.

Now that you understand the art of link-building, to a certain degree, you can look into the on the page SEO, add a blog, update it regularly with fresh content . Fresh content is adored by the search engines. Don't forget to include a sitemap on your site, the searc engines love looking through these too, and submit it to Google site maps.Create a sitemap on your site and put only the most important pages on it.

Remember, Search Engine Optimization is both on the page and off the page stuff that needs to be done. Neverthe less, Off-the page is far more important than On-the page.

Wednesday, 3 October 2007

5 Things to remember about back-links

Back-links are one of the most important factors when trying to attain a higher ranking for your selected keywords in the search engines. My experience teaches me that if we don’t have a specific amount of in-bound links to our site, then it very complicated to get high rankings for selected keywords.
You don’t simply need back-links; you need quality back-links. 10 in-bound from relevant and high page rank websites are far better than 200 back-links from irrelevant and poorly ranked websites
Read on below to see what sets high quality and poor quality back-links apart from one another.
1. Selected keyword/key-phrase in the link text
Say we want to rank higher for a search query such as "cheap properties" then the links pointing back to our site ought to draw on precisely them words. The words that are used to link to our site influence the way search engines rank our sites.
Ensure that the words used to link back to your site are the words that you want to attain a higher position in the search engines for.
2. Links from relevant pages are best
In-bound links from a high page-ranked and relevant website are far superior to in-bound links from low page-ranked and irrelevant websites. Incoming links from low page-ranked and irrelevant websites do not actually harm your website and do actually carry a little weight; however Google prefers back-links related to your site more.
3. The link should go to a relevant page on your site
Although it's not bad to receive inbound-links to the home page it’s far more beneficial to have the in-bound links pointing to the page that is most applicable to the selected link text. If "cheap properties" is to be the link text, then you ensure that the back-link points to a page that has the words “cheap shoes” on it.
If the keywords in the back-link correspond with the content of the page they are pointing back to then it's more probable that you will rank higher for those keywords.
4. Authority site links are best
Websites with high Page-Ranks have a much more valuable link than one from a website with nil page-rank positive effect on the rankings of your own site.
The affect of these links is so positive that it even helps your sites page-rank improve as well as push your selected keywords up the organic search rankings.
Sadly, no one other than Google themselves know what page-rank they actually use, the Google Page-Rank indicator that we see in the Google toolbar just provides us with a guesstimate of how highly Google ranks your site.
There are many who would say that the page-rank indicator is nothing but a gimmick, however in my humble opinion it’s nice to get a small idea of what Google thinks of my site.
The simple fact here is that even just to have a page rank of 1 or 2 is difficult, and you can forget about seeing a page rank of 8 or 9 unless you’re Google, Yahoo!, MSN, or a Government Organization. So don’t pay no attention to those people who say that page rank is irrelevant.
5. No-follow attributes are a hindrance
The no-follow element in html tags tells search engines that they should not follow a link. Back-links with that feature attached to them are not in the least bit helpful to your search engine positioning.
Adversely, to find out if your link partners are using a no-follow attribute you need to check the HTML code of the page from where you should partners they use a no-follow attribute to link to your site.

Wednesday, 26 September 2007

Best SEO Practices, Techniques and Guidance from SEO Superstars

Best SEO Practices, Techniques and Guidance from SEO Superstars
How long has it been since you updated your websites’ or your blogs’ content?
Adding fresh content to your website is really important. And not only should you add fresh content, you should add it regularly. If possible, daily is the best, otherwise at least once a week.

Although it can be difficult to add fresh content on a regular basis, it needs to done, if it isn’t, then you’re the one losing out. Visitors and search engines love fresh content. This will bring repeat visits from both. From the view point of the search engine, this means your site will be spidered on a much more frequent basis. Fresh content can also suggest that you are an authority on a particular subject.
Don’t forget, the keywords here are: consistently and regularly.

Another question a lot of people might have is whether the purchasing of links to be a good thing or bad thing?
My answer to this would be:
If I wouldn’t do something myself, then I wouldn’t recommend it to any one else either. And there is no way I would ever buy a link from another persons’ site. I’ll vote against buying links. Many people pay for such links thinking that they are good quality links and that they carry a lot of weight. There are loads of scams in the world of Search Engine Marketing which can make links appear as, behave as, and for a short period of time act like good quality links, but in-fact they are of very little value.
Your best bet is to just stick to the more traditional methods of link-building which are:
Make sure you are indexed in all the main Search Engines
Submit your website to relevant directories
Create and publish articles
Request links from relevant websites

By doing these things you will see results and improvements in search engine rankings.

To see first hand how a Google searchbot acts when it crawls your website and what actions can be taken to help improve rankings and visibility, Summit has developed a set of tools - available over the web - that perform mature evaluations when requested, there and then.
The search engine spider simulator will produce a report on features of the page that are used to decide where in the search engine the page appears, as well as giving some general usability advice. Anyone can use the spider sim completely free of charge.

Another interesting tool can be found at Google fight. What you do is, you type in two keywords/key-phrases, then hit the “make a fight” button, then the tool proceeds to tell you which keyword is listed most.

Both are great tools and can be extremely helpful when optimizing your website. The links are in the Favourite Links section. Enjoy playing around with them!

At Google Fight, you can type in two competing key phrases and see which one
is listed more often in the Google database. Have fun!

Thursday, 20 September 2007

SEO tips and SEO guidance

When trying to improve your Search Engine Positioning ask yourself these couple of questions:

Is it absolutely necessary (or a complete waste of time) to submit my websites’ details to the numerous regional Google directories? Or will a single submission to the Universal Google site suffice and index my site in the most relevant regions?
Well, the answer to this is, according to Google itself;
“Only a single submission to the Global Google directory will do.” (And it’s a complete waste of time submitting to the loads of various Google directories dotted around the globe).

Now that aside, has anyone ever thought about having their website measured to become a source of information for Google?
If not, and you’re considering it, then submit your website to Google News at the following URL:

Other important factors to keep in mind when creating content for your website are:
Who is YOUR "ultimate paying spectator?" Remember to focus on the potential customer when writing content for your website.
Do you favour a particular type of client as opposed to another when it comes to business?

You’re not creating pages for the Search Engines, they’re not ever going to be your customers/clients. Focus on your real potential customers. Give them what they’re looking for throughout your site.

The searchers original search query would be a good place to start; make it imaginative, creative, original, unique and honestly appealing.
And only then you’ll find that this is the motorway to everlasting victory.

In addition to this, the company I work for, Summit, have developed a spider simulator which lets you view your website from the eyes of a search engine spider, see how it can help you by clicking here Summit Spider Simulator.

Wednesday, 19 September 2007

Off-Page And On-Page SEO Tips For When Submitting To The Google Search Engine.

When submitting to Google for your site to be indexed, Google may disregard your submission application for a considerable length of time. Even if it does spider your website, it may not actually index it if there are no links pointing to it. However, if the Googlebot manages to find your site by following the links from other pages that have already been catalogued and are regularly crawled, odds are you will be included without having to submit your site at all. The probability of this happening are even greater if the Googlebot discovers your site by simply evaluating a directory listing, such as DMOZ (

Accordingly, submitting your website may possibly help, however, having sites that link back to you is, by far, a better way to get your site indexed.

It is also important to keep in mind that the page rank of any site that links back to you is of absolute importance, as is the number of back-links you have from external sites.
What I’m suggesting is that in order to give you some weight, the sites providing a back-link to your site should have a decent page rank, at least the same as your own sites, if not better.
What might also be important is the fact that google looks at certain pages as one of two types and classifications. These are known as “Authority” pages, which Google will give it this title depending on the quality and quantity of back links pointing to the site in question. And the other type of page is classed as an “Expert” page, which is given this title because of the number of relevant pages/documents the page in question links to.

So basically, if you had loads of sites linking back to your site, Google would see you as an “Authority” on that particular subject. And if you had loads of sites that you were linking to, that would make you an “Expert” on the subject in question. It’s as simple as that.

Another vital aspect of Search Engine Optimization to remember when trying to get indexed by the Google Search Engine is to; ensure the usage of targeted keywords in the following:
• The name of your domain. (Priority!)
• At the start of the TITLE tag; All heading tags (H1 to H6)
• ALT text, but still giving a good description of the image
• In yhe content on all your pages. Keep the number of words on your home page limited to no less than 250-300 on your home-page. And don’t try to hide anything from your visitors.
• Link text for outgoing links.
• Drop-down form boxes created with the help of the SELECT tag.
• Lastly, put some keywords in Italic and Bold text.
As well as the above tips, focus your pages on one central topic. The usage of similar keyword phrases could also prove to be important, so try to add some to your content. Always provide good, original and solid content, and always stay focused on the subject matter.

Tuesday, 11 September 2007

10 Top SEO Tips

10 Top SEO Tips
1. Title Tag - One of the first things the Google bots look at when searching for relevant keywords in a website is the title tag, therefore it should contain keywords relevant to the page belonging to the title tag in question.
2. Body Text - Text in the page bodies is second to the title tag when it comes to importance. Make sure you use your chosen keywords in your text and make sure you don’t abuse keyword saturation, basically don’t use each keyword on each page no more than about 3 times.
3. Research Keywords - Take a bit of time out and do a bit of research and generate some keywords based on the product or service you offer and what your expected visitors might search for. Keeping this in mind, use keywords which are not too generic, ie, “men’s jeans” is generic, men’s Levis 501 jeans are more specific. This will then make it easier for you to compete for higher search engine rankings on your chosen keywords.
4. Check for Design Problems - If you’re using JavaScript, Flash, or any other type of Dynamic URL this may mystify the spiders which in turn would make them completely cause them to stop scanning through the site. Therefore try to avoid the use of such programming if possible.
5. Keywords – Because of the quantity of opposition for general keywords it would a good idea to change the way you think and think of long tail key-phrases, 2 to 3 word phrases.
6. Hyperlinks - Include your most important keywords/key-phrases within the hyperlink text, which is also known as the anchor text.
7. Incoming Links - When choosing sites to link to be certain to only choose those sites that are industry related
8. Use a Robots.txt File - Include a robots.txt file at the root of your Web site.
9. Have a Sitemap for your website - All pages in your Web site should be linked to your site map. This lets the spider bots and your visitors to find content on your site swiftly and effortlessly
10. No Spamming - Follow the guidance of Search Engine Optimization experts and don’t try to get 1,000s of incoming links just because some one says that they’re cheap. Google will see this as SPAMMING and will eventually see what’s going on and might even ban you from their search engine. Stick to proven methods when building links.

Tuesday, 4 September 2007

The Importance of link building

SEO TIPS and SEO ADVICE for Free!!

Does Everyone Know the Importance of Link-Building?

Personally, I don't think all website owners have a clue about SEO, link building, or the various types of link building strategies there are.
Link building is what is done in order to attain higher organic search engine rankings. It's not something that can be done over night, infact it is something that needs to be done regularly, steadily, and conscientiously. It is a process that could upto 6 months in order to move into the top 10 on the search engine for whatever keywords you may choose to target. You need patience.
There is of course another way of getting to the top of the page for search queries; this is done by paying to be there, and is known by the terms Pay Per Click, each time some clicks on your websites add, you pay the search engine a nominal charge which would've been decided by you bidding for what ever position you want your add to appear in, and would depend on how popular your target keyword was.
This isn't a bad way of directing traffic to your site if you're providing a speciallity service or unique products and can afford to fork out money just for someone clicking on your add whether or not you make a sale.
Given the choice between Search Engine Optimization and Pay Per Click strategies, I would always choose to work on SEO.
It's not easy, but then, it's not difficult either.
Like I said it all takes time, and you need to be patient if you want to see your site shoot up the search engine results.
Link building activities include:

  1. Directory Submissions

  2. Article Writing and Publication

  3. Releasement of News Stories

  4. Reciprocal Linking

  5. Link Negotiations

This is a long process, which is why alot of firms will end up giving this work out to Internet Marketing firms such as Summit Media, who specialise in E-Marketing, and where I work.
You have to be very careful when doing SEO on your site. If you're not, then this could lead to your site getting banned by Google.
Like I said in my previous blog: There is both on-page and off-page Search Engine Optimization which should be done to a high standard in order to better Search Engine results.

Tuesday, 21 August 2007

On-page and Off-page SEO are both important!

Hi again you great SEO lovers. It seems like it's been ages since I last posted a little something on my blog, but infact it's been just a few days.
Never the less I feel it is that time again where I share a little something with who ever wants to listen.
It's now been about 8 weeks since I joined the SEO team here at Summit Media, and up until about 6 weeks of this time, all I knew about SEO was, Directory Submissions, Article Submissions, and Press Release Submissions.
Over these past 2 weeks I've learnt absolute loads about Search Engine Optimisation, both on-page and off-page.
And from what I gather, although it's very important to have good on-page SEO, it's still not as important as the off page SEO.
ON PAGE SEO seems like just a little job in comparison to off-page. It's just a case of going into the source code and using the heading tags properly, giving the page a relevant page title, not abusing the meta tags, not abusing the amount of keywords and keyphrases you use on on each page, and finally using keywords as anchor texts.
OFF PAGE SEO, from the stuff I've learnt so far, is pretty much all about link building, which is where the previous three activities (directory, articles, and press release submissions) come into action.
It's all about backward links I'm told, and funnily enough I've no reason not to believe these people who tell me this, backward links are like a vote, when someone links back to you it's like someone giving you a vote of confidence, and the more votes you have, the more google will give you credit, thus increase your page rank and send you up the organic search rankings.
Aah but it's not as easy as that to fool Google into thinking that you're really popular just by getting loads of back-links. Google will eventually find out that you've been using Blackhat SEO techniques to acquire these links, and will soon probably ban you from their search engine. So, although it's very important to have as many back-links as possible, it's even more important that you be careful as to from where you get these.
There are obviously more than just these 3 techniques of getting other sites to link back to you, but I'm not gonna go into it at this present time, as I've now run out of time. However I will share this info with you all on another occasion.
Before I go I have to give myteam leader Jerry Okorie a big shout as if it wasn't for him pushing me into doing things like keyword research and reading books books, I definitely wouldn't be as knowledgable as I am at the moment.
Jerry also has a blog, maybe you'd like to visit it.Jerrys Blog

Tuesday, 14 August 2007

No More Dirctories Left To Submit To?

Hi SEO people, I haven't had much time to update my SEO Superstars blog lately and it's been getting on my nerves a bit if I'm honest about it.
I've been so busy with work that I haven't had hardly any time to write a little article on SEO TIPS AND SEO CHAT.
I can't say that I haven't been doing anything constructive since I last posted, cos I have.
I've mostly been doing keyword research for optimizing clients' websites, working out which keywords to target when doing link building activities.
I've also come to understand a time comes when you run out of directories to submit to. So what do you do then?
Well from what I now understand, is that you start buying links, YEP! That's right pay some clever guy a $100-$200 for a certain number of links, which in his defence would be fairly weighty links. Therefore in actual fact it wouldn't be such a bad idea to go down this road.
Aah yes, another great option we have is to.........
Wait for it, I'll share that with you next time.

Friday, 3 August 2007


Hi again SEO'ers. As stated not so long ago, I will be sharing my experiences, giving advice to who ever asks, and tips to all who might benefit from it.
Today I felt it to be a good day to share a couple of really useful links with you guys, you'll find these particularly helpful if you have your own websites.

By using these links you can get some really valuable information back for your site, things like if you’re using your keywords correctly, if your page is too big, and they even give suggestions as to what you should do to improve things.

One link is from the company I work for, Summit Media, and the other is for Web Page Analyzer.
These are both great little tools to get a much better understanding of whether or not your site is Search Engine friendly.
Anyway, the weekend has approached yet again and I will be missing again until Monday, so have a nice and happy weekend, you’ll all be in my prayers and thoughts.

Thursday, 2 August 2007

Energy In Motion, Create The Right Energy!

I know this isn't nothing to do with SEO'ing, but I still thought it to be important enough to share with you all.

Scientists say Quantum Physics is an amazing science. I watched the movie, 'What The Bleep Do We Know' which is way beyond my comprehension so I had to watch it a few times before I began to have an understanding of this science of energy.

Everything is energy. Everything has a vibration around it. Even things that we think are standing still really are not such as your desk, your chair and your clothing. It is all vibrating energy in motion.

Our thoughts are also energy and are very powerful; much more powerful than you ever will realize. Compare your thoughts to the sparks from a flame in a campfire. Those sparks can turn into a flame but most of the time they just die out. A thought only lasts a few seconds and then you are on to another thought. So we usually do not realize the power of our thoughts. If you add focus to one little thought it will break into a flame that will ignite desire and passion your very being and catapult you to new heights within your imagination and thus begin to receive inspired actions to take. Think of your thought that you want to sustain as the sun burning through a magnifying glass. Your brain can actually create anywhere from 5 to 10 watts of electrical energy. Well, 5 watts will not light the inside of a refrigerator but you can take that same 5 watts and put it into laser energy and burn a hole right through that refrigerator door! Amazing, isn't it! Put that 5 to 10 watts of thought energy to create what you want in your business and your life with laser focus! Make it a great day!

Come over to these places and leave some comments just for a laugh!!
Blow Bubblez, Current Affairs And News News And Current Affairz

Wednesday, 1 August 2007


Hi again,
I thought it's about time I updated my blog with my latest SEO experiences.
Today I've been compiling my monthly reports for my clients on what work I've carried out for them over the month of July.
The main duties I carry out for my clients are, general directory submissions, creating and submitting articles, and press releases, all of which play a key role in building back-links to your site, which in turn lets the search engines know that you have a popular site, which again in turn makes the likes of Google and others rank your website higher in the organic searches.
Today I also carried out a health check on a prospective clients site. A health check is basically checking how good your on-page and off-page SEO is. Obviously the better your SEO on your site, the higher you will rank in the organic searches.

Fancy visiting my other blogs and leaving some views or comments on other issues?
News And Current Affairz, Current Affairs And News, Blow Bubblez.

Monday, 30 July 2007

Newbie SEO'er

Hi everyone who's reading this.
I'm new to seo'ing, blogging, web-designing, infact I'm new to the whole Internet thing.
It's all a new experience. It has at times been very daunting and stressfull, but as time's gone by the experience has become more and more satisfying.
What I intend to do on this blog is to share my Internet experiences with all those that will care to listen/read, on a regular basis hopefully.
So until next time. Auf wiedersen.


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