Tuesday, 21 August 2007

On-page and Off-page SEO are both important!

Hi again you great SEO lovers. It seems like it's been ages since I last posted a little something on my blog, but infact it's been just a few days.
Never the less I feel it is that time again where I share a little something with who ever wants to listen.
It's now been about 8 weeks since I joined the SEO team here at Summit Media, and up until about 6 weeks of this time, all I knew about SEO was, Directory Submissions, Article Submissions, and Press Release Submissions.
Over these past 2 weeks I've learnt absolute loads about Search Engine Optimisation, both on-page and off-page.
And from what I gather, although it's very important to have good on-page SEO, it's still not as important as the off page SEO.
ON PAGE SEO seems like just a little job in comparison to off-page. It's just a case of going into the source code and using the heading tags properly, giving the page a relevant page title, not abusing the meta tags, not abusing the amount of keywords and keyphrases you use on on each page, and finally using keywords as anchor texts.
OFF PAGE SEO, from the stuff I've learnt so far, is pretty much all about link building, which is where the previous three activities (directory, articles, and press release submissions) come into action.
It's all about backward links I'm told, and funnily enough I've no reason not to believe these people who tell me this, backward links are like a vote, when someone links back to you it's like someone giving you a vote of confidence, and the more votes you have, the more google will give you credit, thus increase your page rank and send you up the organic search rankings.
Aah but it's not as easy as that to fool Google into thinking that you're really popular just by getting loads of back-links. Google will eventually find out that you've been using Blackhat SEO techniques to acquire these links, and will soon probably ban you from their search engine. So, although it's very important to have as many back-links as possible, it's even more important that you be careful as to from where you get these.
There are obviously more than just these 3 techniques of getting other sites to link back to you, but I'm not gonna go into it at this present time, as I've now run out of time. However I will share this info with you all on another occasion.
Before I go I have to give myteam leader Jerry Okorie a big shout as if it wasn't for him pushing me into doing things like keyword research and reading books books, I definitely wouldn't be as knowledgable as I am at the moment.
So Jerry, NICE ONE BRUVVA!!
Jerry also has a blog, maybe you'd like to visit it.Jerrys Blog

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